Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

by Gino Wickman

the “Visionary” and the “Integrator.” One sees the future, and the other makes it happen.

You are either one or the other, rarely both.

“Vision without execution is just hallucination.” In other words, you need someone to help you execute your vision. The idea isn’t enough: it must be implemented to have value.

Everyone’s goals, values, and priorities aligned.

My primary job is to keep the team focused on reaching our goals, delivering a quality product, keeping our clients happy, and growing our knowledgebase.

all of them had what he called a “pair of leaders” to which he largely attributed their success.

“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”

When more than one person is accountable, nobody is.

Yet if the Visionary sits in a major function (often Sales or Marketing), they must report to the Integrator for that role.

always know what hat you are wearing whenever you sit in multiple seats.

THE 5 RULES 1. Stay on the Same Page 2. No End Runs 3. The Integrator Is the Tie Breaker 4. You Are an Employee When Working “in” the Business 5. Maintain Mutual Respect

tension is normal

“There’s either going to be long-term suffering, or short-term suffering. You choose. Either way there will be suffering.”

Tell each other when you are not happy about something immediately—don’t wait.”

Creativity is productivity—it just doesn’t feel like it at first.”

you should discover your 3–7 Core Values.

Most companies make the mistake of trying to accomplish too many objectives per year. By trying to do everything all at once, they end up accomplishing very little and feeling frustrated.

focus on a few goals rather than many. By doing that, you will actually accomplish more. That is the power of focus—it

Sixty days is too soon, and 120 days is too long—hence the 90-Day World.

When everything is important, nothing is important.

early is on time, and on time is late.

The only reasons for missing the Weekly Level 10 Meeting are vacation or death. Even if someone cannot make the meeting, the show must go on. Don’t reschedule it and don’t cancel it.

The biggest pitfall with most teams is that they reflexively launch right into discussing and trying to solve any issue uncovered during the reporting segment.

anything that is measured and watched is improved.