Psycho-Cybernetics: Updated and Expanded (The Psycho-Cybernetics Series)

by Maxwell Maltz

The self-image is the key to human personality and human behavior. Change the self-image and you change the personality and the behavior.

But more than this: The self-image sets the boundaries of individual accomplishment.

When this self-image is intact and secure, you feel good. When it is threatened, you feel anxious and insecure.

This “life instinct” works for you through what I call the “Creative Mechanism” or, when used correctly, the “Success Mechanism” built into each human being.

Every human being has been literally “engineered for success” by his Creator. Every human being has access to a power greater than himself.