She laughs. "Well, she is, as a matter of fact. But if you're number four or five in town, why not cover soccer? It's wildly popular with some demographic groups, so for that coverage we go to different sponsors. Trust me, Sally, if it doesn't work, if we can't make money, then we're not doing it. If we are, then you know it's working and we're making money." "But you don't have a Jerry Springer-type show." "No." "Why not?" She shrugs. "We don't want to." "But it would make money." "Not enough to get me to put it on the air!"
