John Alex Golden

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you look at the numbers, you would have to assume that the McDonald’s factory beef burger sandwich is the most delicious sandwich. In truth, it’s pretty easy to understand that in fact, it’s simply the easiest choice for a lot of consumers. If there was a fast-food joint selling a Reuben sandwich for the price of a Big Mac, we might see some different stats.
Gumption: Relighting the Torch of Freedom with America's Gutsiest Troublemakers
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