Kindle Notes & Highlights
Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits
by Akshay Desai
Families on the other hand tend to get together for a home cooked dinner or go out for one. A lot of bars, restaurants have discount offers especially for weekends, search a few in your locality and inform your followers about these discounts.
Unusual Strategy #4 #MondayMorning routine No one…including you, likes to be marketed to on a Monday morning but we all could use a little inspiration and motivation. A simple Google search will give you enough inspirational quotes and memes about Monday morning to share with your followers…and you will be surprised to see how many of these get retweeted and shared. When you do this, don’t forget to use relevant Hashtags like; #mondaymorning #mondaymotivation #monday #coffee #dayofpositivity #goodmorning
Create Niche related Magazines and share them Do you know that you can curate and create niche specific magazines which are made up of blogs, images, articles etc. for Free and that you can also share them with your followers or simply use these magazines to establish authority and get new followers. The magazine making services which I use and recommend to my clients are Scoop.it and paper.li ‘Scoop.it’ is to be used as a simple bookmarking tool. When you surf your favorite blogs instead for bookmarking them, use Scoop.it which creates beautiful magazines from your curated content. Once ...more
Paper.li’ is a service which enables you to publish a newspaper online. The content of the newspaper is pulled from the sites that you bookmark (using a ‘bookmarklet’ which paper.li provides) or from your followers or from the participants of the various social media groups that you manage. If you decide to try out only one strategy from this book, use paper.li for your business….at least go check it out. Right Now!!
If you could, film customers using your products If you don’t use YouTube for marketing then install ‘Vine’ on your smartphone and do it… but don’t miss out on this. If you can film your customers using your product and get them talking positively about it, there’s nothing like it…It will directly enhance your conversion rate.
Frankly, you don’t even have to film your customers, film your friends and family using your product, service or content… smiling and then giving a thumb up!!
Register your own Hashtags This strategy is again more of a branding essential. You can register and use one Hashtag for a brand as a whole and also you can register multiple Hashtags for micro-branding (one for an event you are hosting, one for a product launch, one for customer videos, one for customer Q&A etc.). To register a Hashtag, go to Hashtags.org or Twubs.com Once registered, make a habit of using your Hashtag is your Tweets and Posts everywhere, also encourage your followers to use these Hashtag. Also, you could simply have a Hashtag registered for customer Q&A and educate/inform ...more
This Strategy is for those who use Instagram for marketing. When you share photos on Instagram, you are allowed to have a maximum of 30 Hashtags associated with it. Create a list of your niche relevant Hashtags ready to be tagged to your photo and make full use of the allowed 30 Hashtags. Use Twubs.com and Hashtags.org to check for relevant Hashtags and their relative popularity and trend.
Need media coverage?? Facebook Ad targeting does it Need media coverage but don’t have the resources and budget for getting your activities noticed… you need not worry. Simply create a Facebook Ad targeted specifically at journalists and which informs them about your product or the upcoming event you are hosting or services which you provide. **Pro Tip: When doing this, opt for CPM instead of CPC, since with narrow targeting you will get multiple impressions. The Facebook Ad targeting can be done by targeting ‘Precise Interests’ or by targeting Employer ‘Workplace’
But do you know that the facebook posts have an option of targeting the posts according to gender, relationship status, education, age, location, language and interests. We have found that if you publish a post on your business page and target it according to these segments you will achieve a broader reach. **Pro Tip: Use Location targeting as frequently as possible, it works the best.
For a few business pages it is activated automatically while for many pages it needs to be activated manually, here’s how to do it; On your business page Click on ‘Settings’ Click on ‘General’ Click on ‘Targeting and Privacy for Posts’. Then ‘Check’ the ‘Allow targeting and privacy options when I create posts on my Page.’ Box.
Create a simple facebook ad about your product or service, target it broadly based on interests and industry and opt for CPM (cost per thousand impressions) and let it run for 4-5 days every fortnight.
You will observe that your targeted facebook accounts will be getting multiple impressions of your Ad, which is exactly what we want. When you stop getting impressions for your ad, change the image and ad copy slightly and re-run the ads.
#9 Milestones for your Business Page Adding ‘Milestones’ to your business page is a very crucial step as it provides credibility and social proof to your business. You can add milestones to your business page by following these steps; Click Offer, Event + at the top of your Page's Timeline Select Milestone Add a title, location, date and details for your milestone Choose to add a photo Click Save Here are some ideas for adding milestones; The day your business was founded, the day you shipped your 100th/500th/1000th product, the 500th customer you served, the day you reached a financial ...more