A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!
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An idea, I thought, has some of that mysterious quality which romance lends to tales of the sudden appearance of islands in the South Seas.
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A book like Veblen's Theory of the Leisure Class therefore becomes a better book about advertising than most books about advertising.
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an idea is nothing more nor less than a new combination of elements. In advertising an idea, results from a new combination of specific knowledge about. products and people, will general knowledge about life and events.