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Preview — Marketing by Bernadette Jiwa
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
Growth hackers optimise their businesses to acquire new customers by first delighting one customer and then making it easy for that customer to share the story with friends.
We spend hundreds of billions of dollars every year trying to get people to notice us, and once we get them through the door, we don’t take care of them. In a world with so many choices, it’s no longer good enough to show up and open the door. Smart marketers understand that it’s how the door is opened—and what happens after the door is opened—that matters.