He leveraged his Gizmodo cred (Frank Sinatra style!) to launch a small website called TheWirecutter, a gadget-review site that takes simplicity seriously. If you want to know which type of wireless speakers to buy, a typical blog—or store—will show you scads of options. Brands. Versions. Specs. Upgrades. Pros and cons. Features! Benefits! STRESS! Blam will simply tell you that Logitech’s UE Mini Boom speakers are the best. And then he’ll go surfing. Rather than worrying about inventories and shipping and cost-of-goods-sold and all the other headaches of a typical electronics business, his
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