Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History

by Joseph Telushkin

In 1952, a year after becoming Chabad’s leader, the Rebbe undertook to send a newly married couple to serve as shluchim in Brazil. Unlike the Lipskers, in this case the bride and her parents, all three Lubavitchers, were very unhappy with the Rebbe’s request. The father, who held a key position for the movement in Israel, couldn’t comprehend the idea of his daughter and son-in-law moving to a country with little Jewish infrastructure in place, and he wrote to the Rebbe to express his unhappiness. We possess no copy of the father’s letter, but the basic content of what he said is clear from the Rebbe’s response (when the letter was published, the Rebbe, as was his custom, omitted all names). The father, clearly pleased about the marriage, wrote that the family’s “happy event was [now] disturbed” by the news that the couple were to be sent abroad. It seems apparent from the Rebbe’s response that the father made no effort to disguise his displeasure at what the Rebbe had done. The Rebbe was in no way apologetic. He wrote in his capacity as a leader, in a sense as a military general who understood the need to deploy his troops where they were most needed, to “a place where your son-in-law and your daughter can fully utilize their potential.” The Rebbe acknowledged that moving to a foreign and largely nonobservant Jewish community requires a certain measure of self-sacrifice (mesirut nefesh), but he then posed a rhetorical question intended to overwhelm any further opposition. ...

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