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The lead author of the study, David Sanbonmatsu, told the NPR blog Shots in January of 2013, “People don’t multitask because they’re good at it. They do it because they are more distracted. They have trouble inhibiting the impulse to do another activity.” In other words, the people who multitask the most just can’t focus. They can’t help themselves.
Professor Tal Ben-Shahar taught the most popular course at Harvard University, “Positive Psychology.” In his book Happier, Ben-Shahar writes: “We are not rewarded for enjoying the journey itself but for the successful completion of a journey. Society rewards results, not processes; arrivals, not journeys.”
The key, though, is what you decide to do first. The questions you need to ask are: what are the items that have the biggest business impact, that are most important to the customer, that can make the most money, and are the easiest to do?
