Wall Street, to put it mildly, liked this notion. Pretty cool idea, right? Save money and provide better health care. More customers, more sales. Win-win. There was only one problem. While Klepper had checked with his managers that the idea was technically possible, he hadn’t obtained details on how long this plan would take to implement. The people who would actually make it happen only found out about it after their president had promised Wall Street that the new system would be put in place on July 7, 2007. Come hell or high water.

