Before the conference, identify key influencers who tweet who are attending and create a list so you can easily follow them. Check hashtags and become an active part of the conversation while in sessions. Take pictures of the people you meet and the parties and sessions you attend—both for tweeting and to help you remember. Take notes on everything, and when the event is over, whip it all into a story or a photo series for posting on your blog, e-mailing to people you met, pushing out through Facebook, etc.

