‘No. It’s too authoritarian, too nanny state. It’s not new politics.’ ‘And what is that?’ ‘The unpredictable. Be nice most of the time, but now and then be nasty, when they least expect it. Like a bored husband, affectionate but with a cruel streak. People will gasp, but the audience figures will soar. Now and then slip in a hint of madness, a little raw psychopathology. Remember, sensation and psychopathy are the only way people make contact with each other today. It won’t take your viewers long to get a taste for real madness, whether it’s a product or a political movement. Encourage people
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