Even if the product was revolutionary, it was not foreordained that it would be profitable. But Google also developed an ingenious business model. What makes Google so valuable as a for-profit enterprise is that in conserving your attention, it captures your attention. You go to Google to screen out irrelevant information and to reliably focus on the output of Google’s information processing system. This gives Google exclusive access to the most precious resource, which is your attention. And since they have your attention, they can then sell your attention to interested parties.
