Now, after an estimated $20 billion investment, Apple has introduced the Vision Pro headset, which is an attempt to expand the attentional supply even further. Rather than requiring you to look at the phone, the conceit of the Vision Pro, which allows you to view the world in front of you mixed together with apps, is to make the Apple attentional universe your default resting state, one where your attention is in their hands at all times. Much of the initial visceral revulsion people felt toward the product was a reaction at a deep level to the sheer alienating scope of this ambition.
