Alok Kejriwal

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He asked subjects to write down the last four digits of their Social Security number and to estimate the number of physicians in New York City. Remarkably, Kahneman found a correlation of 0.4 between the subjects’ estimate of the number of physicians and the last four digits of their Social Security number. Although this is a modest correlation, it is much
How to Measure Anything: Finding the Value of Intangibles in Business
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