Alok Kejriwal
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How to Measure Anything: Finding the Value of Intangibles in Business, by Douglas W. Hubbard

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He recalls a specific example, Cybertrust. “A Fortune 20 IT security manager wanted to spend $100M on 35 projects. The CIO [chief information officer] wanted to know which projects are more important. His people said nobody knows.”
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How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard
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