Alok Kejriwal
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How to Measure Anything: Finding the Value of Intangibles in Business, by Douglas W. Hubbard

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This method may make sense when you have some groups within a population that vary widely from each other but are fairly homogeneous
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How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard
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