Alok Kejriwal

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this time 50 of those 1,000 fish were tagged. This means that about 5% of the fish in the lake are tagged. Since the marine biologists know they originally tagged 1,000 fish, they conclude that the lake contains about 20,000 fish (5% of 20,000 is 1,000).
How to Measure Anything: Finding the Value of Intangibles in Business
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