KNOW YOUR ENEMY Get to know the reporters on the story and their supervisors. Lobby them. If they don’t adopt your viewpoint, try to discredit them. MINE AND PUMP When asked to provide interviews and information for a story, stall, claim ignorance of the facts, and mine the reporter for what information he has. CONTROVERSIALIZE Wait until the story is published to see how much the reporter really knows. Then launch a propaganda campaign with surrogates and sympathizers in the media to divert from
