Ola Rask

15%
Flag icon
When the market is unfolding as it should, the entrepreneurial company seeds the technology enthusiast community with early copies of its product while at the same time sharing its vision with the visionary executives. It then invites the visionary executives to check with the technology enthusiast of their choice to verify that the vision is indeed achievable.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating