Booker believed in JR’s philosophy that people appreciate gifts more when they are required to contribute. Much of JR’s philanthropy throughout his lifetime was made in the form of matching grants. “I will give you $50,000 for the YMCA, but you also have to put in $50,000,” JR might offer. Making the recipient contribute funds demonstrated that there was public support for the initiative, and it meant that the recipient was likely to take care of the resources it received.
