The real job in this and similar situations—the leadership job—demands attention elsewhere. It requires: 1. Identifying where all the relevant lateral relationships exist, including those that are subtle and almost invisible (in other words, figuring out who needs to be led) 2. Assessing who among these people may resist cooperation, why, and how strongly (figuring out where the leadership challenges will be) 3. Developing, wherever possible, a good relationship with these people to facilitate the communication, education, or negotiation process required to reduce or overcome most kinds of
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