Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull

In a fear-based, failure-averse culture, people will consciously or unconsciously avoid risk. They will seek instead to repeat something safe that’s been good enough in the past.

To be a truly creative company, you must start things that might fail.

Creativity demands that you never stop peeling.