How to Sell Yourself

by Joe Girard

put yourself in a buyer’s shoes for a moment and ask yourself, would anyone want to buy you?

In order to sell yourself successfully to others you must make yourself into a most-wanted package.

You want them to change their viewpoints, to make them like you or love you.

Think of the package you present to others, both as to contents and wrapping.

eye appeal and buy appeal.

Ideally, contents and wrapping should go hand in hand.

if you’re a man—twice a day if you must.

Once I have a clear idea of the purpose of the sale, I next ask myself, what can I do to assure success?

He is not interested in my past, he is only interested in his future, in what I can do for him. That is what I’m really selling.

If you want to sell yourself successfully make sure you know what you’ve got to sell!

It’s important to know what we have to sell and display it at the right time to the right people.

I set to work to take inventory.

What can fail you are those things in which you place your confidence.

in selling ourselves we are putting our confidence in ourselves.

If you don’t have it, who will have it in you?”

Faith and confiden ce

“Fear that you can’t be or do something, fear of the past and its consequences, fear of tomorrow for what tomorrow might bring, fear that you might fail.”

Second powerful work

One of the best ways to build faith and confidence in yourself is to accept it from others.

The first sale of yourself each day becomes the pacesetter for the balance of the day.

First sell counts

As long as I remained in control, remained its master, we—the car and I—would arrive safely at our destination.

too few of us are guided by faith, while too many of us are led by fear.

A safe offer because there is no such thing as tomorrow. Today decide what you’re going to be tomorrow. Today is what counts.

Today counts

You can if you think you can.

Believer

I will. You will if you think you will.

Your confidence machine will only keep working if you keep it cleaned, fueled, oiled

Henry Ford said that all confident people gained their courage by facing their fears instead of running away from them.

I told myself that the market was still there and that people still needed cars.

I was so busy that I had no time to think whether or not I could succeed.

Kepp busy building things

No matter what happens each day to raise your fears, do that thing you fear to do.

A winner’s attitude is ‘I’m forging ahead!’”

Good motto

Or, would you buy from the one who, on top of all those product advantages, is also warm and friendly, self-assured, helpful and considerate.

The experience of buying an ipd sometime you dont have o be no1 You just hve to put yourself into it

We all look at life through some kind of mental glasses, beyond the ones we may actually wear to correct vision problems.

Mental glasses

She was so golly-gee glad that she drove most realistic people up the wall. She wore rose-colored glasses.

Rose-collor

to see things in proper perspective we must widen our outlook.

Get the whole picfures

Outlook means exactly what it says. Looking outward not inward, embracing others and ceasing to be self-centered.

Outlook, lookout

“There are two sides to every coin, every question, every idea.” Then ask yourself, “Am I looking at both sides?

the buyer aide

Next, I write on the calendar the affirmative action I need to take in order to wipe out the negative one.

“There is nothing either good or bad, but thinking makes it so.”

Be careful of your think power

others see us as we see ourselves—and think ourselves to be.

Quote

You become what you think.

So think right

he went out of his way to be friendly and helpful to all with whom he came in contact.

Please be helpful

“Day by day in every way I’m getting better and better.”

Be better

“Others see me as I see myself and think myself to be.”

Quote

Exercising enthusiasm! It’s just as important as your daily physical workout.

Wow

How excited are you about selling yourself?

Do you feel sorry

we should throw ourselves into life with vigor.

on fire to make something of himself, to be somebody.

despite his right to be bitter, Joe never let it show. He was the most enthusiastic person around.

Dont show it to people

He exercised his enthusiasm because to him exercise was a way of life.

Whats your way of life

but if you haven’t got anything to sell, your enthusiasm won’t carry you very far.

What to sell

What has happened is that you had nothing in mind, nothing that you really cared about as you set out—no goal, no aim, no special objective, not even something as simple as scenery or the changing color of the leaves in autumn.

What do you care?