Stay away from the “go-help-and-save-them” message and use a “go-as-a-learner” message. We need no more STM brochure covers with sad, dirty faces of children and the words “Will you die to self and go and serve?” Such a message places too much focus on the sacrifice the STM team is making to change people’s lives—a level of change that is simply not realistic in two weeks—and on how helpless the poor people are without the team’s help.
