“Bill, Bob Riefstahl. It’s a pleasure to meet you! Bill, I would like to briefly introduce myself. Again, my name is Bob Riefstahl and I’m Regional Sales Manager for FutureF Software.” (I always like to provide my name twice because most people simply can’t remember the pronunciation, which is why I also hand them a business card.) My introduction continues, “Bill, I’ve asked to meet with you today so I can learn about the job you perform, the processes you go through and the likes and dislikes you have about your current software. I can promise you this: I won’t be selling anything to you
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