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Taryn & Tony Granados
Taryn & Tony’s Kindle Notes & Highlights
Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products, by Robert Riefstahl

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An effective demonstration “bridges” the gap between how the prospect does things today and how your product will help them do it faster, better or cheaper in the future.
Taryn & Tony Granados
The Bridge Analogy
See Taryn & Tony’s 41 notes & 137 highlights
Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products
Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products
by Robert Riefstahl
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