Behind even the wildest propaganda orator there must be countless unknown deputies and lesser troops involved in tedious preparations and/or follow-through; and, of course, there are also countless propagandists whose assignments in no way entail the maddening of multitudes. Admakers—researchers, creative directors, copywriters, art directors, photographers—labor gradually toward mass reactions that, in general, are not explosive and immediate but incremental, individual, dispersed, half-conscious.
