The two grounds chosen by the undertaking trade for defense of embalming embrace two objectives near and dear to the hearts of Americans: hygiene, and mental health. The theory that embalming is an essential hygienic measure has long been advanced by the funeral industry. A much newer concept, that embalming and restoring the deceased are necessary for the mental well-being of the survivors, is now being promoted by industry leaders; the observer who looks closely will discover a myth in the making here.
