At that point, however, there were only 4.3 million licensed radio receivers in Germany for a population of 66 million. Only a quarter of German households could hear the Fuehrer speak.36 If radio was to fulfil its promise as a propaganda tool, this clearly had to change. The chief obstacle to the wider diffusion of radios was their price. The cheapest radios on the market in the early 1930s were priced at over 100 Reichsmarks, which in light of the income figures we have just discussed was clearly excessive. If radio was ever to reach the mass of the population, something had to be done to
...more
