As long as only Yemenis grew the berries, coffee remained scarce and expensive. In the first decades of the eighteenth century, an increasing number of European traders converged on Yemen, first at Mocha, then at the dusty highland town of Beit-el-Fakih in the growing district north of the port. Agents of the VOC and EIC were joined by representatives of French, Flemish, and German trading companies, and an even larger number of Muslim merchants.

