This is the idea that language shapes thought. We tend to think in the terms and related concepts our language gives us. It is easier to conceive of something if we have a word for it; we instinctively feel that something for which there is a word really exists. Anything for which there is no word seems somehow to lack substance. In this way, knowing the terms “frame,” “metamessage,” and “conversational style” makes it easier not only to talk about but also to think about how ways of talking shape communication.
