Becky Kaplan Farone

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Most of us tend either to resist or to yield to frames. Those who instinctively resist frames set by others tend to balk when they feel pushed. Those who instinctively fit inside the frames set by others tend to yield when they feel pushed. We are more likely to respond according to our habits than to the specifics of the situation.
That's Not What I Meant!: How Conversational Style Makes or Breaks Relationships
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