buyan

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does not have evidence, either someone else does or nobody does. If someone else does, the logical questions are “Who?” and “When can we talk to them?” This is an opportunity to move from people who do not know to people who do.
buyan
tip- if there is no evidence to the problem, ask who has the evidence. if they dont know how to find the evidence, there is an opportunity. If the evidence is there , i need to quantify or qualify.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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