Context: What issues and trends are affecting the client’s industry? What are the clients key strategies and initiatives that affect everything it does? Issues: What business problems or results does the client have that are addressed by our solution? Evidence: What data and/or opinions suggest something needs to change? Impact: What are the probable financial and intangible consequences of the issues? Constraints: What has stopped or might stop the client from addressing the issues?
tip- when you research industry or companies, always look at 4 categories namely context( trends), issues(problems), evidence( data evidence) , impact( financial and intangible consequences) and constraints(WHAT PREVENTS THEM FROM ACT ON)
