be your punch list for success? And if you could ____, what would that allow you to do as a business that you can’t do today? And if you could ____, what would be the benefits? Questions such as these can get us started toward understanding the nature of the problem and the definition of success.
tip - if the problem is solved, what measures would tell you that the problem is solved? how would it impact the business in the future on what you can not do today?
