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and improve logic. Use analogies, metaphors, stories. Reframe perceptions. Change the relative importance of a criterion. Show that no one can meet the criterion. Change the client’s underlying beliefs about the criterion.
buyan
tip- to resolve yellow lights, reframe perceptions, tone down the relative importance of a criteria and change the belief.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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