measure it? 2. What is it now? 3. What would you like it to be? 4. What is the value of the difference? 5. What is the value over time?
tip- roi question, what is the value now without the problem solved. once the problem is solved, what would you like the value to be? Also extrapolate it to in a 3 year time period, the what is the value of the difference to be? The key question is what is the value of the difference in solving the problem..
