be clear about what would constitute “no deal.” “No deal” is the price below which we would rather walk away than accept the business; we have better alternatives available. Two grievous errors in negotiation are failing to reach agreement above the no-deal point and accepting business below the no-deal point. If we have not articulated our no-deal point, we are not ready to negotiate.
tip in price negotiation, i should have a no deal price which would make walk away from the deal.
