when you can’t ____, how does that negatively impact your business? WHAT—PROBLEM EVIDENCE What lets you know ____ is a problem? What measures, if any, prove that ____ is a problem? What key performance indicators go up and down when ____? If we were doing management by walking around, what would convince us that ____ is a problem? And when you can’t ____, then what happens?
tip - to monetize the soft issue, ask a question. How do you know there is a problem and what measure helps you to judge that there is a problem? what measure goes up or down due to the problem? if you cannot prove the problem, how does the problem negatively impact the business?
