have sales volume issues—they aren’t getting the growth that is needed and expected. 2. They have salesperson productivity issues—there are key performance measures that need to improve. 3. They have sales information issues—there is key customer information that is not available or takes too long to get and it is hurting revenue per customer.
tip - general crm issues are sales volume issue which is the sales they are not getting, sales productivity issues and sales information issues where they spend too much time getting the information.
