Evidence: How do we define the problem? How do we measure success? Impact: What are the financial and intangible costs and benefits? Context: Who or what else is affected by the issues and the solution? Constraints: What has stopped (or might stop) the organization from resolving these issues?
tip- to identify an opportunity, you should consider evidence of the problem, impact of it, context or who is impacted by it, constraints or who is stopping the problem.
