Keith Irby

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Typical beliefs about a final presentation for a solution include: • The solution will resolve the client’s problems and produce the client’s desired results. • The solution can be implemented with the available resources. • The solution meets the decision criteria of key stakeholders. • The economics are compelling. • This solution exceeds the alternatives.   Typical beliefs about the solution providers are: • They are competent (they have the right expertise). • They are credible (they will do what they say they will do). • They are compatible (we will like working with them).
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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