Keith Irby

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In response to such decision-avoidant requests, the authors suggest the “Never Do Something for Nothing Redirection.” It has two parts: 1. Define success: Find out what is really needed and how it is important. 2. Hypothetically walk into the future, give them success, and ask: “Then what happens?”
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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