So far in this chapter, we’ve emphasized the benefits of multitracking your options. We’ve implied that more is better. However, if you’ve ever walked into an ice cream store and found yourself stymied by the array of choices, you know there may be a limit to the amount of “more” we can take. This leads us to an important concern about multitracking. Psychologists such as Barry Schwartz have written about the dangers of “choice overload,” our tendency to freeze in the face of too many options. Is multitracking likely to plunge people into choice overload?
