Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time

by Gerry Spence

In the same way that I write out my opening, I also write every word of my closing. The argument has become fully embedded in me. Although I will take the notes to the podium, I will rarely refer to them. I have not memorized the argument. Instead, the argument has taken on a life of its own. It will direct me once I begin to speak. I will find myself giving arguments with words and supporting metaphors that I had never thought of—not until the very moment they are delivered to the jury. The argument, if it is unleashed, if it is trusted, will create itself. But it has been built and nourished over many months. It has become like a living creature. Preparation gave it life. Once it has been formed it moves on its own, creates on its own, and finally comes to its own climax and asks for justice with an indomitable power.