Karthik Shashidhar

70%
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Then Kahneman and Tversky offered a choice between taking the risk of an 80% chance of losing $4,000 and a 20% chance of breaking even versus a 100% chance of losing $3,000. Now 92% of the respondents chose the gamble, even though its mathematical expectation of a loss of $3,200 was once again larger than the certain loss of $3,000. When the choice involves losses, we are risk-seekers, not risk-averse.
Against the Gods: The Remarkable Story of Risk
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