The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

by Mike Michalowicz

Find the “why.” If your dream is to just be big and get rich, that’s not enough to grow a significant, successful business. Ask yourself why you started this business and not another business. What purpose are you serving? What gets you stoked? If you know your “why,” it will resonate with your clients. More importantly, it will be your compass, and boy oh boy, do you need one of those. (Have you ever tried to find your way out of a forest without one?) 2. Set a revenue “pulse” goal for this year. In order to get the heart of your business beating again (meaning you can survive without perpetual panic), how much revenue do you need to generate? Don’t put yourself last on the list. Start by figuring out what you personally need to be comfortable, to know that you’re back on your feet. Then figure out how much revenue your company needs to make to actually support that. 3. Ask better questions. Really big pumpkins have really strong roots. We can only find the best answers when we ask great questions. Rather than ask, “Why do I struggle?” ask, “How can I take home $2,000 a day, every day?” Either way, your brain will find the answer. Write down the one big, bad question you always ask when you’re beating your head against the wall, and then reverse it. 4. Get the supporting Pumpkin Plan materials. There are more resources, including new discoveries I've had, available for download right now. Go to PumpkinPlanYourBiz.com to get it. It will be 30 seconds well-spent.