Work the Plan— Take Action in 30 Minutes (or Less) 1. Develop a “favorite client” policy. I drop everything for my favorite clients. I’ll take a call from my top client even if I’m already on a call with a different, lower-tier client. Take a few moments to figure out how your business will treat your key client group like VIPs. Make that policy very clear to your team and start implementing it immediately. 2. Create systems to implement the Under-Promise, Over-Deliver strategy. Looking at your current projects, products or services, how could you set up an under-promise for them with the
...more
